ITN Unveiled As Bebo's Worldwide News Launch Partner

ITN was unveiled as Bebo’s worldwide news launch partner on the social networking site’s new video service Open Media. ITN is launching its own player on the service with showbiz, sports and quirky content aimed at Bebo’s 40 million users worldwide. The service will be funded by short pre-roll advertisements around the content provided by ad.com. ITN also plans to introduce Bebo specific video content and blogs to further engage and interact with the Bebo community.
The ITN service will be broken down into four strands – Planet Goss www.planet-goss.bebo.comwill feature all the latest showbiz news, a mix of new content including outtakes and dares for the stars. Bebo subscribers will be encouraged to upload their photos and videos of the stars and submit questions for upcoming interviews. ITN will also offer a Bollywood strandwww.bollywoodinsider.bebo.com featuring weekly show Bollywood Insider and a daily blog from presenter Suzi Mann to get Bollywood fans talking about the latest movies and stories.
The Sports Fix thread www.sports-fix.bebo.com will feature ITN’s Sports Fix and EPL bulletins as well as launching new short form programmes including amateur football features, manager mishaps, recreated goals of the week and of course Wag watch.
Finally, ITN will introduce a Crazy Wild Cool strandwww.crazywildcool.bebo.com
that will feature quirky content form ITN’s vast archive including cute animal content, funny moments and bloopers. Key to this will be Bebo community’s own content where Bebo users can upload their own videos and pictures.
Nicholas Wheeler Managing Director of ITN On said: "We have always believed in getting our content to the audience wherever they are and now we know they are on Bebo in a big way and we want to be part of it. As always it is great to be a launch partner and be able to help grow the market for great content on new platforms like Bebo. We're offering a range of content in the celebrity and quirky genres and look forward to introducing a host of new bespoke video, as we progress, to engage Bebo users and enhance their experience of the site."
(DS)