ITN On Boosts Joost With Top Content

ITN On has announced it has signed a deal with IPTV platform Joost, the world's first broadcast-quality internet television service, to provide its news, entertainment and sports content and a new weekly programme entitled Movie Buff.
ITN On will keep Joost viewers up to date with all the latest UK, world, sports, showbiz and business news throughout the day. Joost viewers can also tune into weather from the UK and holiday hot spots around the globe.
Furthermore, ITN On is extending its range of celebrity and showbiz programming to include, Movie Buff, a fresh guide for cinema goers everywhere. The content will range from film reviews to cinema etiquette as well all the latest movie news, red carpet premieres and interviews with Hollywood’s A-List.
ITN On is also supplying Joost viewers with its weekly sports news bulletin Sports Fix and daily football show EPL, a rundown of the day’s football stories. Joost viewers will also have access to the award-winning On This Day in History, a series of 90-second video vignettes of historical events from ITN’s moving image library which began at the advent of film in the late 19th century.
Nicholas Wheeler, Managing Director of ITN ON said: “Joost is undoubtedly spearheading the way in making this exciting new phase of television a reality so it is great to have the chance to work alongside them. It is not going to be easy but ITN has always been a pioneering company and we see our programming as a good fit for an innovative platform like Joost.”
Yvette Alberdingk Thijm, Executive Vice President, Content Strategy and Acquisition for Joost, added: “With quality news , including from the English Premier League and Hollywood, ITN will offer Joost viewers content that appeals to both a UK and global audience. We’re delighted to have ITN on the platform, and look forward to adding more content to their programming line up.”
(SP)