Menu
BROADCAST FILM AND VIDEO DIRECTORY
Broadcast News
24/04/2007
ITN On Launch Content Services On 3's Mobile Video
ITN On and Rhythm NewMedia has announce the launch of a range of new, free content services on 3’s recently announced ad funded mobile video service.
ITN On’s content will be delivered to 3’s customers with personalized pre-roll and post roll advertising by Rhythm NewMedia’s ad targeting and management platform.
ITN On will provide 3 with a range of new content products for the ad funded video service. These will include EPL, a run down of the hottest topics in football, 'Most Requested', a topical 5 minute programme covering everything from celebrity feuds to celebrity pets and 'Cocktails', a how-to guide to making your favourite cocktails. ITN On already provides 3 with the latest UK, world, sports, showbiz and business news.
With these new products, ITN On becomes the latest supplier of ad funded content on the Planet 3 service with content across news, sports and entertainment genres. Rhythm’s AD sales team is now making 3’s ad funded advertising inventory available to media buying agencies and their brands.
Nicholas Wheeler, Managing Director ITN On said: “We’ve always been convinced that there’s a great opportunity for advertising on mobile. From trials, we’ve seen that ad funded content drives usage and we’re looking forward to working with Rhythm who have developed innovative technology to make ITN On one of the first companies to launch ad funded content on mobile in the UK."
John Penberthy-Smith, Marketing Director, 3, said: “The ad funded content service on 3 is the first of its type in the UK and the introduction of ITN On’s products will make the service even more compelling for our customers. We recognise that you can’t just force ads onto customers, you have to give them something valuable in return if you expect to get their attention. ITN On’s products provide a whole new stream of unique and compelling entertainment.”
“We are excited to work with ITN, which has a broad selection of award winning content well suited for mobile video,” added Ujjal Kohli, CEO of Rhythm NewMedia.
(SP)
ITN On’s content will be delivered to 3’s customers with personalized pre-roll and post roll advertising by Rhythm NewMedia’s ad targeting and management platform.
ITN On will provide 3 with a range of new content products for the ad funded video service. These will include EPL, a run down of the hottest topics in football, 'Most Requested', a topical 5 minute programme covering everything from celebrity feuds to celebrity pets and 'Cocktails', a how-to guide to making your favourite cocktails. ITN On already provides 3 with the latest UK, world, sports, showbiz and business news.
With these new products, ITN On becomes the latest supplier of ad funded content on the Planet 3 service with content across news, sports and entertainment genres. Rhythm’s AD sales team is now making 3’s ad funded advertising inventory available to media buying agencies and their brands.
Nicholas Wheeler, Managing Director ITN On said: “We’ve always been convinced that there’s a great opportunity for advertising on mobile. From trials, we’ve seen that ad funded content drives usage and we’re looking forward to working with Rhythm who have developed innovative technology to make ITN On one of the first companies to launch ad funded content on mobile in the UK."
John Penberthy-Smith, Marketing Director, 3, said: “The ad funded content service on 3 is the first of its type in the UK and the introduction of ITN On’s products will make the service even more compelling for our customers. We recognise that you can’t just force ads onto customers, you have to give them something valuable in return if you expect to get their attention. ITN On’s products provide a whole new stream of unique and compelling entertainment.”
“We are excited to work with ITN, which has a broad selection of award winning content well suited for mobile video,” added Ujjal Kohli, CEO of Rhythm NewMedia.
(SP)
Top Related Stories
Click here for the latest broadcast news stories.
20/06/2006
ITN Archive Refiled As ITN Source
ITN Archive, one of the world's largest and most comprehensive moving footage collections, has been rebranded in a makeover, as it becomes ITN Source.
ITN Archive Refiled As ITN Source
ITN Archive, one of the world's largest and most comprehensive moving footage collections, has been rebranded in a makeover, as it becomes ITN Source.
07/06/2010
ITN Source Adds TEFL Content
The footage sales arm of news producer ITN, is expanding its business-to-business education proposition, Education Clip Library (ECL), to include TEFL
ITN Source Adds TEFL Content
The footage sales arm of news producer ITN, is expanding its business-to-business education proposition, Education Clip Library (ECL), to include TEFL
20/08/2008
MUZU TV Signs Major Music Content Deal With ITN
MUZU TV, the newly launched video platform enabling fans and artists to create their own music TV channels to broadcast on the web, has signed a conte
MUZU TV Signs Major Music Content Deal With ITN
MUZU TV, the newly launched video platform enabling fans and artists to create their own music TV channels to broadcast on the web, has signed a conte
24/10/2007
ITN Makes News And Entertainment Content Available For Free On iTunes
ITN is making its bespoke mobile news and entertainment content available for free to ipod users and other portable video players. The deal will allow
ITN Makes News And Entertainment Content Available For Free On iTunes
ITN is making its bespoke mobile news and entertainment content available for free to ipod users and other portable video players. The deal will allow
09/10/2007
ITN On Boosts Joost With Top Content
ITN On has announced it has signed a deal with IPTV platform Joost, the world's first broadcast-quality internet television service, to provide its ne
ITN On Boosts Joost With Top Content
ITN On has announced it has signed a deal with IPTV platform Joost, the world's first broadcast-quality internet television service, to provide its ne
12/09/2007
ITN wins IBC Content Delivery Award for NeMeSys
ITN's technology team has been awarded with the prestigious Content Delivery award at this year's IBC Innovation Awards for developing the New Media S
ITN wins IBC Content Delivery Award for NeMeSys
ITN's technology team has been awarded with the prestigious Content Delivery award at this year's IBC Innovation Awards for developing the New Media S
16/05/2007
ITN Source Cues Up Video Content For Joe Strummer Documentary
ITN Source has provided footage for the Julien Temple directed film 'The Future is Unwritten - Joe Strummer' a feature length documentary that chronic
ITN Source Cues Up Video Content For Joe Strummer Documentary
ITN Source has provided footage for the Julien Temple directed film 'The Future is Unwritten - Joe Strummer' a feature length documentary that chronic
20/10/2003
ITN and JISC to deliver archive content to UK colleges and universities
In a ground-breaking agreement, some 6000 hours of film and video material from the ITN Archive will be digitised and delivered online to colleges and
ITN and JISC to deliver archive content to UK colleges and universities
In a ground-breaking agreement, some 6000 hours of film and video material from the ITN Archive will be digitised and delivered online to colleges and
07/12/2009
ITN 'Sources' New Top Names
One of the world's leading news and multimedia content companies has now appointed their most senior staff to ITN Source and ITN Consulting and to New
ITN 'Sources' New Top Names
One of the world's leading news and multimedia content companies has now appointed their most senior staff to ITN Source and ITN Consulting and to New
20/06/2006
ITN Re-launches Corporate Identity On Major Investment
ITN Multimedia, one of the UK's leading mobile, broadband and radio content providers has rebranded as ITN On. The change underpins ITN's vision and c
ITN Re-launches Corporate Identity On Major Investment
ITN Multimedia, one of the UK's leading mobile, broadband and radio content providers has rebranded as ITN On. The change underpins ITN's vision and c
06/08/2002
ITN Archive opens office in LA
ITN Archive - the archive business of the UK news broadcaster ITN - has opened a new office in Los Angeles, further expanding its US business. The new
ITN Archive opens office in LA
ITN Archive - the archive business of the UK news broadcaster ITN - has opened a new office in Los Angeles, further expanding its US business. The new
04/06/2010
Same Day Coverage Boosts ITN Source
A major TV news resource is now available from ITN with the launch of ITN Source News. Its news agency business is selling on-the-day footage gathered
Same Day Coverage Boosts ITN Source
A major TV news resource is now available from ITN with the launch of ITN Source News. Its news agency business is selling on-the-day footage gathered
14/04/2008
ITN On Adds A Beat With Music News Service On YouTube
Following the success of ITN's showbiz channel on YouTube, ITN's multimedia division, ITN On, is launching two exciting new channels on the platform c
ITN On Adds A Beat With Music News Service On YouTube
Following the success of ITN's showbiz channel on YouTube, ITN's multimedia division, ITN On, is launching two exciting new channels on the platform c
09/01/2006
ITN to partner with Google on Video Store
ITN has announced that it is partnering with Google in the planned launch of its innovative Video Store, the first open video marketplace where consum
ITN to partner with Google on Video Store
ITN has announced that it is partnering with Google in the planned launch of its innovative Video Store, the first open video marketplace where consum
20/07/2006
ITN reach outline agreement with Avid
ITN, one of the world’s leading news and video content companies, has reached an outline agreement with Avid to provide a new media management system
ITN reach outline agreement with Avid
ITN, one of the world’s leading news and video content companies, has reached an outline agreement with Avid to provide a new media management system
