ITN Makes News And Entertainment Content Available For Free On iTunes

ITN is making its bespoke mobile news and entertainment content available for free to ipod users and other portable video players.
The deal will allow customers to download ITN’s latest news and entertainment programming from Apple’s iTunes store when on the move. The service will be funded by a short pre-roll advertisement on each download. The advertising service is provided by Ad Infuse who have the technology to wrap advertisements around the programmes and deliver them to iTunes.
ITN will keep viewers up to date with all the latest UK, world, sports, showbiz and business news throughout the day. The iTunes store will also feature Movie Buff, the definitive guide for cinema goers featuring everything from film reviews to cinema etiquette as well all the latest movie news, red carpet premieres and interviews with Hollywood’s A-List. ITN is also supplying iTunes with its weekly sports news bulletin Sports Fix and daily football show EPL, a rundown of the day’s football stories.
Nicholas Wheeler, Managing Director of ITN’s multimedia division, ITN On said: “As a
leading producer of high quality video content for online and mobile platforms, ITN On see Ad infuse as a key partner for making our news, entertainment and sports content available to end users on mobile devices. For us at ITN this partnership will engage more users with our content and extend our brand’s reputation as a provider of high quality video journalism on new media platforms.”
“The partnership between ITN On and Ad Infuse means free and inexpensive news for
consumers and a great new advertising opportunity for brands and advertising agencies,” said Stephen Upstone, Ad Infuse Managing Director of European Business Development. “The mobile market is shifting, and ITN has always been on the cutting edge of new trends with new and innovative ways to bring content to consumers."
(DS)