ITN On And Bebo Turn The Heat Up With Game On

ITN's multimedia division, ITN On, has extended its relationship with social networking site Bebo to launch Game On, a new channel profile on Bebo's revolutionary self-service Open Media platform the Open Media platform.
Game On is the first video gaming channel to launch on Bebo and is available to the social networks 45 million users worldwide now.
Game On is the one-top shop for everything video game enthusiasts need to know about the world of video games. Cross-platform, multi-player, interactive, cutting edge and always bang on the pulse, Bebo users can log on to Game On for all the latest gaming news, reviews, previews and engage with the channel via polls and debates.
ITN On's very own gaming fanatic Nathaniel Lippiett will deliver daily video clips and blogs as well as Gamerzine TV, the weekly programme produced by ITN On and games magazine publisher Cranberry.
Nicholas Wheeler, Managing Director of ITN On, said: "Bebo has a very strong offering that caters to a very desirable youth market and this elusive audience that appeals to ITN On and our advertisers.
"There is a large community of gaming fans on the Bebo platform and Game On is made specifically with that audience in mind. This newly created channel encourages them to interact, share their opinions, gaming tricks, build a community and make the channel their own."
Sarah Gavin, Global Director of Communications, said: "Today's Bebo users have grown more sophisticated in their appetite for online content and ITN's Game On channel delivers a new interactive experience and opportunity for mass participation. Game On allows Bebo's gaming audience to be part of a unique online community and adds to ITN's already rich portfolio of Open Media content."
ITN On currently has four channels on the Open Media platform including Planet Goss, Sports Fix, Bollywood Insider and Crazy Wild Cool. ITN's channels are funded by short pre-roll advertisements delivered via blinkx's AdHoc platform.
(KMcA/JM)