Disqo & Golden Square Create Visually Detailed Site For Lexus

Disqo continues to strengthen its relationship with CHI, working closely with CHI's digital creative director Thiago de Moraes and Blast Radius to create a visually detailed and stunning site for Lexus.
Increasingly common at Golden Square, Lexus Experience Trip was effectively a co-production between Disqo and Golden Square's 3d dept. As interactive websites become more sophisticated and complex, high end visuals are increasing required to fulfil the client's brief. In this case, Golden Square needed to take the audience on a mobile tour of the Lexus 450h, as it drives through a holodeck-style virtual environment - each aspect of which allows the 450h to demonstrate a different capability or feature.
As the user clicks a "Learn More" buttons, we are seamlessly taken from the road trip into a closer examination of each feature.
Because Lexus is such a high end brand, the 3d animation is subject to a rigorous approval process via the Brand Champion. As a result the animation is rendered in multiple passes for compositing - almost 20,000 individual frames were eventually used to create the website. Over the whole project, 185 gigabytes of data was generated.
The Lexus 450h was created by lighting and texturing a CAD model of the vehicle until it exactly matched reference photos. The model, which originally took up half a gigabyte of data, was optimised and then animated through nearly two minutes worth of action. This footage was then passed to Disqo who then processed and interactivised it.
The site is to be used exclusively at the Geneva motor show.
(KMcA/BMcC)