XL Video Puts Lexus In The Fast Lane

XL Video supplied 150 square metres of Martin LC40 screen as a large format, big pixel LED solution for the opening of the new Lexus Cars showroom in Muscat, Oman.
XL was working for production company Live Communications. The Martin LC40 was specified due to its light weight and transparent properties, allowing viewers to see into the showroom whilst it is off, then provide large video canvass when in operation.
XL Video’s brief was to fill the interior of the showroom window with a semi-transparent LED screen, showing a series of high-impact WOW factor images for the reveal moment of the show. Once activated, the screen went on to show a series of graphics and video content supplied by the client and delivered via a Catalyst digital media server.
Once the screen was rigged, running and mapped, XL’s in-house LED tech Joe Maekin and LED crew Jake Robertson and Graham Sharpe calibrated it to compliment a high-res screen also involved in the show.
Catalyst operator Hugh Davies-Webb pixel mapped both LED surfaces to optimise the client’s content, culminating in a fully programmed show played back seamlessly via the Catalyst, controlled by a Hog 500 lighting desk.
The event was project managed for XL by Tim Riley.
(DS)