Golden Square create a fresh new world for Neogum

Award winning post-production house Golden Square has recently completed post work on a fantastic new commercial for Intergum, the biggest chewing gum manufacturer in the Middle East.
With Intergum launching a new brand of chewing gum, director Trevor Roberston wanted to represent the freshness of the new gum through an ethereal world centred on Turkey’s Miss World, Azre Azil. The aim was to show Azre moving like a mermaid in water, whilst she actually appeared to be on dry land.
To create a dreamlike world, where Azil could move with the fluidity and grace of a mermaid, Trevor enlisted Mike Valentine, one of the world's leading underwater cameramen to film Azil in Pinewood Studio’s D Screen underwater tank.
Shooting at high speed, Azil was captured performing underwater, with her hair and flowing clothes swirling around her. She was then composited on to a magical grotto background, moving like an illuminated mermaid.
Fasa Oyibo led a team of compositors who worked around the clock for three weeks to deliver the final 45 second commercial, with Azil and numerous other underwater elements having to be combined throughout the length of the film. Finally titles were created in After Effects by Matt Stevens based on the title sequence for ‘The Fallen’.
(GB)