Soho 601 complete new CGI Co-op commercial

Will Byles at Soho 601 has just completed the latest in a series of fully animated CGI commercials for the Co-op, involving the sheep family of Colin, Jane and Harry enjoying a shop at their local Co-op store to the soundtrack 'We are Family'.
"Animated sheep and Sister Sledge are now doing it for the Co-op," said Will Awdry, Creative Director of advertising agency BDDH.
"In the latest catchy number Will Byles has brought the extravaganza to life with technology that makes Toy Story look obsolete. It catches the tone and warmth of the Co-op to a tee."
Byles added: "This one is by far the best in every aspect. Grahame Curtis, our senior animator at Soho 601 took a major role in the production of these and it really shows."
(GB)