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28/10/2002

Soho 601 complete Dairylea Dunkers commercials

Soho 601 have completed postproduction on three new Dairylea Dunkers commercials, introducing the Dunker Brothers, two kids who adopt a spoof 'gangster-cool' style to express their enthusiasm for Double Dunkers.
The campaign launches with a 30-second commercial promoting Nachos. Named 'Double Trouble', it features the Dunker Brothers in a pool hall toying with their Double Dunkers
This is followed by two 20-second executions. 'Silence of the Nachos' featuring the Dunker Brothers tormenting their Double Dunker nachos in an underground car park and 'Double Impact', which is shot at the docks, featuring Double Dunker pizza sticks
"This campaign communicates a cool image for Double Dunkers. In working to create the campaign there has been an incredible collaboration between the agency and the client which has resulted in us building on the success of Dairylea Dunkers and creating a new niche for a slightly older audience," said Claire Van Heel, account director at advertising agency JWT.
(GB)
VMI.TV Ltd

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