Soho 601 posts new Kit Kat commercials

Soho 601 have completed postproduction on two new Kit Kat commercials, 'Pool' and 'House', created to tie-in with the new find a red Kit Kat and win £20 promotion.
Both films are parodies on lottery commercials. In 'House' a winning couple lounge on sofas in a stately home, which is something they can now afford to do with their new found wealth - but only the cost of an entrance ticket, as we then see them being thrown out by a museum security guard. In 'Pool', a woman throws a big party to show off her new pool, the best she can now afford as a prizewinner, with no shame that it's only an inflatible.
Giles Cheetham of Soho 601 said: "The job was a basic comform and the work mainly involved compositing the end frame. In this section, live action shot in Spain on DV of a moving street, symbolising a ticker-tape parade, was tracked in behind actors which were originally shot against green screen. We also added grain and flicker to give it old feel projection."
(GB)