Broadcast News
01/08/2002
Soho 601 posts new Aardman Polo mint commercials
Soho 601 has completed postproduction on a series of commercials produced by Aardman Animations for Nestle Rowntree Polo mints, called 'Exam' and 'Tarrah'.
The commercials are set in a white, futuristic world and feature young Polo mints trying to prove to the tyrannical Creator that they either sharp or original enough to become true Polo mints.
In ‘Exam’, a class of young Polo mints are sitting the ‘Polo Citrus Sharp Exam’, the question being ‘Citrus Sharp is the most refreshing Polo. Discuss.’ One of the young mints has a mental block and can’t write a thing. In his panic, he starts to hallucinate and sees giant scribbling pens, spinning clocks and his fellow students, whizzing around him. The exam finishes and the young Polo’s paper is blank. The Creator picks it up and says disparagingly, “Not very sharp, are you.” He hits a button and a column drops from the ceiling, crushing the young mint into tiny pieces.
In “Tarrah”, the young mints have to prove that they are original enough to become an original Polo mint at the ‘Polo Original Auditions’. The Creator, who is judging the event, looks tired and bored, muttering “Pathetic”, “Not even slightly original” and “Next!” at everything he sees. Finally, one young mint chains himself up in a tank of piranhas, jumps free and into a cannon and fires himself across the room. The Creator is impressed, “How refreshing, totally original – you’ve made the grade Roland!” he says. Roland then flies into a wall and shatters into bits.
Luis Cook, Director said: "It's been great to be back on Polo and to work with the old team again. It's moved on from the old campaign - which was 1930's industrialism - to something more space age and groovy. It was good to have a character this time around - even if he did have a hole in his head!"
Rob Pizzey, Spirit Colourist says: “The telecine was split up into four separate session in order to allow Inferno work to start whilst the shoot continued. Continuity between sessions was key and I had to match grade shots from session to session. The final shots being filmed weeks later with differing light variations meaning I had to produce clean balanced images throughout.”
Des Anwar, Inferno Operator said: “Due to the short post schedule I worked on the effects shots whilst Luis was still shooting. For approval, the shots were sent uncompressed as Quicktime to Luis at Aardman. This enabled a hassle free way for Luis to see how the work was progressing while still shooting.”
(GB)
The commercials are set in a white, futuristic world and feature young Polo mints trying to prove to the tyrannical Creator that they either sharp or original enough to become true Polo mints.
In ‘Exam’, a class of young Polo mints are sitting the ‘Polo Citrus Sharp Exam’, the question being ‘Citrus Sharp is the most refreshing Polo. Discuss.’ One of the young mints has a mental block and can’t write a thing. In his panic, he starts to hallucinate and sees giant scribbling pens, spinning clocks and his fellow students, whizzing around him. The exam finishes and the young Polo’s paper is blank. The Creator picks it up and says disparagingly, “Not very sharp, are you.” He hits a button and a column drops from the ceiling, crushing the young mint into tiny pieces.
In “Tarrah”, the young mints have to prove that they are original enough to become an original Polo mint at the ‘Polo Original Auditions’. The Creator, who is judging the event, looks tired and bored, muttering “Pathetic”, “Not even slightly original” and “Next!” at everything he sees. Finally, one young mint chains himself up in a tank of piranhas, jumps free and into a cannon and fires himself across the room. The Creator is impressed, “How refreshing, totally original – you’ve made the grade Roland!” he says. Roland then flies into a wall and shatters into bits.
Luis Cook, Director said: "It's been great to be back on Polo and to work with the old team again. It's moved on from the old campaign - which was 1930's industrialism - to something more space age and groovy. It was good to have a character this time around - even if he did have a hole in his head!"
Rob Pizzey, Spirit Colourist says: “The telecine was split up into four separate session in order to allow Inferno work to start whilst the shoot continued. Continuity between sessions was key and I had to match grade shots from session to session. The final shots being filmed weeks later with differing light variations meaning I had to produce clean balanced images throughout.”
Des Anwar, Inferno Operator said: “Due to the short post schedule I worked on the effects shots whilst Luis was still shooting. For approval, the shots were sent uncompressed as Quicktime to Luis at Aardman. This enabled a hassle free way for Luis to see how the work was progressing while still shooting.”
(GB)
Top Related Stories
Click here for the latest broadcast news stories.
19/04/2024
Sky Studios Elstree Searches For Young Talent
Sky Studios Elstree has announced they are searching for young, local talent to join their training initiative, the 'Future Talent Programme’' The pro
Sky Studios Elstree Searches For Young Talent
Sky Studios Elstree has announced they are searching for young, local talent to join their training initiative, the 'Future Talent Programme’' The pro
15/01/2024
Jeromy Young Returns As Atomos CEO
Jeromy Young, Co-founder of Atomos, has returned to the business as Managing Director and CEO. Young, who was previously CEO of Atomos for over 10 yea
Jeromy Young Returns As Atomos CEO
Jeromy Young, Co-founder of Atomos, has returned to the business as Managing Director and CEO. Young, who was previously CEO of Atomos for over 10 yea
25/06/2024
Amagi Engages With Vibrant Young Technology Talent In Poland
Amagi is focusing on engaging with the vibrant young technology talent in Poland as it inaugurates a new office in the bustling centre of Łód%
Amagi Engages With Vibrant Young Technology Talent In Poland
Amagi is focusing on engaging with the vibrant young technology talent in Poland as it inaugurates a new office in the bustling centre of Łód%
22/10/2024
USPA Global Announces Strategic Broadcast Association With Star Sports
USPA Global, the company that manages the multi-billion-dollar U.S. Polo Assn. brand, has announced a landmark, multi-year broadcasting association wi
USPA Global Announces Strategic Broadcast Association With Star Sports
USPA Global, the company that manages the multi-billion-dollar U.S. Polo Assn. brand, has announced a landmark, multi-year broadcasting association wi
18/10/2024
Allen & Heath Empowers Young Musicians
Non-profit organisation Music Crossroads hosted ETHNO camp in Maputo, bringing together aspiring musicians from five countries – Mozambique, Malawi, Z
Allen & Heath Empowers Young Musicians
Non-profit organisation Music Crossroads hosted ETHNO camp in Maputo, bringing together aspiring musicians from five countries – Mozambique, Malawi, Z
24/01/2023
BBC Young Reporter Competition Launches
The annual BBC Young Reporter Competition, now in its fifth year, is inviting young people aged 11-18 to submit their original story ideas – based on
BBC Young Reporter Competition Launches
The annual BBC Young Reporter Competition, now in its fifth year, is inviting young people aged 11-18 to submit their original story ideas – based on
18/01/2023
Production News : Canon Announces Stories In Motion Young Filmmaker Competition
Canon UK & Ireland is seeking creative, short films through its Stories in Motion young filmmaker competition. In partnership with CVP, one of the lea
Production News : Canon Announces Stories In Motion Young Filmmaker Competition
Canon UK & Ireland is seeking creative, short films through its Stories in Motion young filmmaker competition. In partnership with CVP, one of the lea
06/07/2022
BBC Three's Young Masterchef Judges Announced
BBC Three's Young MasterChef has announced that Michelin-trained internet cooking sensation Poppy O'Toole and renowned London chef Kerth Gumbs will be
BBC Three's Young Masterchef Judges Announced
BBC Three's Young MasterChef has announced that Michelin-trained internet cooking sensation Poppy O'Toole and renowned London chef Kerth Gumbs will be
21/06/2022
New Survey Shows BBC Is Most Trusted News Source For Young People
A new survey for BBC Bitesize suggests that the BBC is the most trusted news source for young people among traditional broadcast and print media, as w
New Survey Shows BBC Is Most Trusted News Source For Young People
A new survey for BBC Bitesize suggests that the BBC is the most trusted news source for young people among traditional broadcast and print media, as w
11/02/2022
BBC Three Commissions Young MasterChef From Shine TV
BBC Three has commissioned Young MasterChef from Shine TV (part of Banijay UK). The new ten-part series will be dedicated to up-and-coming young food
BBC Three Commissions Young MasterChef From Shine TV
BBC Three has commissioned Young MasterChef from Shine TV (part of Banijay UK). The new ten-part series will be dedicated to up-and-coming young food
21/12/2021
Members Of 2022 Class Of HPA Young Entertainment Professionals Announced
The Hollywood Professional Association (HPA) has announced the members of the 2022 class of HPA Young Entertainment Professionals (YEP). Conceived to
Members Of 2022 Class Of HPA Young Entertainment Professionals Announced
The Hollywood Professional Association (HPA) has announced the members of the 2022 class of HPA Young Entertainment Professionals (YEP). Conceived to
12/03/2020
FINA Implements Slomo.tv Systems For Video-Refereeing
Slomo.tv has reported that the worldwide implementation of video-refereeing into various sports continues to gain momentum. Recently, the internationa
FINA Implements Slomo.tv Systems For Video-Refereeing
Slomo.tv has reported that the worldwide implementation of video-refereeing into various sports continues to gain momentum. Recently, the internationa
17/09/2009
Mint Copies Launches New Website
The launch of Mint Copies new website - www.mintcopies.com - in July allows their customers instant access to their services. With a full description
Mint Copies Launches New Website
The launch of Mint Copies new website - www.mintcopies.com - in July allows their customers instant access to their services. With a full description
13/11/2024
ITV Licenses Disney+ Original, Coleen Rooney: The Real Wagatha Story
ITV has licensed Disney+ original, Coleen Rooney: The Real Wagatha Story, from Disney Entertainment to ITVX and ITV2 as the nation prepares to watch C
ITV Licenses Disney+ Original, Coleen Rooney: The Real Wagatha Story
ITV has licensed Disney+ original, Coleen Rooney: The Real Wagatha Story, from Disney Entertainment to ITVX and ITV2 as the nation prepares to watch C
20/11/2024
Slate Digital Launches The Stellar Echo SD-201
Slate Digital has launched Stellar Echo SD-201, a meticulously-crafted reimagining of the iconic analog tape echo that defined the sound of dub, regga
Slate Digital Launches The Stellar Echo SD-201
Slate Digital has launched Stellar Echo SD-201, a meticulously-crafted reimagining of the iconic analog tape echo that defined the sound of dub, regga