PICARDY ANNOUNCE FOUR SEPARATE DIVISIONS

SCOTTISH production company, Picardy Media Group, have announced that they are dividing the group into four separate divisions – Infinite Blue, Picardy Post, TV Commercials, and Waterfront Sound.
Infinite Blue a newly created brand for Picardy's i-Media business will focus on web, intranet and video-streaming division, Picardy Post will concentrate on television post-production, while the TV Commercials division will specialise in commercials projects for television. The Waterfront Sound in Glasgow is a wholly owned subsidiary of PMG, which will serve as the company's sound production facility.
Among Picardy's recent credits is the sound and editing work on 'Luv Bytes', a 30 minute programme which takes a peep at sexual fetish communities on the Internet. The programme, produced by Blackwatch Productions, has been commissioned by Channel 4 for the first run of documentaries in the strand ‘Generation E’ for the recently launched digital entertainment channel E4.
The company have also created a 3D computer animated cityscape for the opening credits of Scottish singer and comedienne Elaine C, a new six part series titled ‘Elaine’ (pictured).
Picardy Media Group designed the titles, which take an aerial spin through the bright lights of a fictional sprawling metropolis, with live footage of Elaine C appearing on buildings, taxis and billboards. The eye in the sky camera then zooms through the front doors of the theatre venue and cuts to Elaine C singing her first musical number.
The 3D animation was done in Alias/Waterfront Maya on SGI, with live action of Elaine C imported into Maya and projected onto buildings as texture maps. (CD)