PICARDY VIDEO DELIVERS NEW HEALTH STRATEGY

A VIDEO produced by Picardy Media Group is being used to promote the Scottish Health Executive’s new strategy for nursing and mid-wifery, and encourage more people into these professions.
The half hour long video ‘Caring for Scotland’ was filmed and edited by Picardy, and used as the backdrop to the launch of ‘Caring for Scotland – The Strategy for Midwifery in Scotland’ which sets out a steer for the professions of nurses and mid-wives. The strategy was formally launched on March 2 by Anne Jarvie, the Chief Nursing Officer for Scotland.
The video serves a dual purpose for the Executive as it also functions as a recruitment aid to encourage more people into the health service.
Picardy began filming in November and completed the production on February 27. As is described in the introductory voiceover, the video illustrates how modern nursing is changing, ‘managing to blend the best of the past with innovation for the future’.
A Picardy spokesperson said: “This project was a most challenging and interesting one. We gained an insight into the nursing profession and felt privileged to be able to see a broad section of nurses at work. Some of the scenes were extremely informing and emotive and feel the video will be a very useful tool in the recruitment of future health professionals. It was certainly a worthwhile project to work on and we look forward to working with the Scottish Executive Health Department again.”
The video allows the staff to speak for themselves, focusing on a number of nurses in real life situations across Scotland. Viewers see and hear from a nurse psychotherapist from Carstairs State Hospital, a community nurse helping homeless people in Glasgow’s City Mission and a health visitor from Oban, who has pioneered a confidential health advice scheme for teenagers.
In closing the video focuses on a more traditional staff nursing role at St John’s Hospital in Livingston, as well as looking to the profession’s future by hearing from current nursing and mid-wifery students.
Using the recurring motif of a brain scan that cleverly morphs into a map of Scotland, the viewer is presented with a very real and comprehensive account of nursing throughout Scotland.
Footage of nurses going about their daily business in their own environments is interspersed with talking head style interviews and voiceover. (CD)