Shahid Goes Live With Mediagenix On-Demand

Mediagenix has announced that Shahid, the world's leading Arabic streaming platform, with international content offering as well, has gone live with Mediagenix On-Demand, a robust scheduling, content management and content performance solution for managing high-performance, dynamic streaming operations.

Shahid is part of MBC GROUP, the leading media and entertainment conglomerate in the Middle East and North Africa (MENA) region. Shahid recently implemented the Mediagenix integrated suite for multiplatform audience engagement and AI-driven scheduling automation.

MBC GROUP originally became a Mediagenix linear scheduling customer in 2020. Riding on the momentum of rapid growth, Shahid’s adoption of the end-to-end AI-powered Mediagenix On-Demand solution is particularly timely. Bolstered by Mediagenix’s platform to drive much needed efficiencies, Shahid is now strategically positioned to scale operations and deliver exceptional viewer experiences.

"As the global leader in scheduling and content value management solutions, Mediagenix is proud to be a trusted partner for MBC GROUP during this period of exponential growth, supporting their operations across the entire content supply chain," said Nayla Nassar, Director of Sales Middle East, Mediagenix. "The successful implementation is a testament to the close collaboration between the Shahid and Mediagenix teams, who worked seamlessly together from solution design to the full deployment of Mediagenix On-Demand."

Mediagenix offers an extensive set of capabilities that provide everything needed to maximise audience engagement through on-demand platforms. For Shahid, the decision to integrate Mediagenix On-Demand is rooted in the need to adapt to a fast-growing market. MENA's streaming sector is rife with opportunity, but growth depends on implementing cost-effective scheduling processes, bolstering marketing efficiencies, and exploring new methods to curb churn—all of which Mediagenix On-Demand empowers.

"Mediagenix has been a trusted partner in helping us stay ahead of the curve in MENA's rapidly evolving streaming landscape," said Dominic Farrell, Chief Technology Officer at Shahid, MBC GROUP. "Their on-demand automated scheduling solution not only enhances our operational efficiency but also allows us to meet the surging demand for high-quality content. This collaboration strengthens Shahid’s commitment to innovation, grounding us firmly on the path of delivering world-class viewer experiences."

Mediagenix empowers Shahid to tackle the complexities of on-demand streaming with robust, AI-driven solutions that address the end-to-end needs of modern content delivery. Key advantages for Shahid include:
Ability to have one single view on their content and content performance by centralised and efficient content management.
Ability to efficiently manage and curate content visualisation on the On Demand platform
Automated schedule validation in a multi-region and multi-language context

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