MEDIAGENIX OPENS OFFICE IN LONDON

BELGIUM based MediaGeniX, specialists of management systems in the broadcasting business, have recently opened a new office in London.
Fully operational, the office is based in Tennyson House, Great Portland Street, London.
MediaGeniX’s Chief Executive Officer, Arlette Vercammen, said: “This is in response to demand from the UK market. New media in the UK is growing in many directions and MediaGeniX wants to exploit the opportunity to innovate in this market with a fully-fledged UK team.
“In the area of channel management, each country has a different approach. The UK market, for example, operates many distinct business models and, because MediaGeniX’s approach is to learn and innovate in partnership with its client’s needs, we see the establishment of a UK presence as key to understanding better the market and to fine tuning our products to meet its needs.”
MediaGeniX will also announce new features to their programme scheduling system ‘WHATs’On’ and sales management package, ‘SPOT On’ at NAB this year. Both systems will be demonstrated for the first time at NAB 2001 at booth i7246.
MediaGeniX’s new London office is sited near their strategic partner Flextech, enabling the two to continue to work closely in developing broadcasting solutions for this fast moving market. Longer term, MediaGeniX plan to strengthen their global position in this market by opening further offices worldwide. (AMcE)