Mediagenix Appoints Wael Yasin As Sales Director Central Europe

Mediagenix has announced that Wael Yasin has joined Mediagenix as Sales Director Central Europe.

Wael's appointment comes on the heels of Mediagenix strategic expansion including the continuous recruitment of top industry talent, underscoring the company's dedication to shaping the next generation of cloud and software media solutions. With more than 18 years of experience in media and entertainment, Wael brings a proven track record of solving real-world challenges that enable customers to achieve new levels of efficiency and profitability.

Wael will focus on Mediagenix customers' and prospects' success across all countries in Central Europe. He will bring a fresh perspective on business strategies, building long-term partnerships with media organisations, including broadcasters, VOD/OTT platforms, telcos, studios and distribution groups. Wael's experience will help clients optimise their media supply chain operations and unlock new revenue opportunities using Mediagenix's modular SaaS solutions.

"Mediagenix is expanding its team with top industry experts, reinforcing our commitment to delivering content-centric, cloud based workflows to improve business outcomes from optimising content creation, commissioning and acquisition through to audience experience," said Francoise Semin, Chief Commercial Officer, Mediagenix. "With Wael's extensive experience, our customers gain actionable insights into the true potential of Mediagenix's cloud-based workflows."

Previously, Wael held a key role at Qvest as Enterprise Account Manager, where he worked across the media value chain, supporting clients in adopting cutting-edge technologies to enhance their workflows. His experience and hands-on approach will reinforce Mediagenix's commitment to delivering tailored, innovative solutions for the modern media industry.

Schedule an appointment to meet us at the NAB 2025 Show in Las Vegas at booth W4023 April 5-9, 2025, where we'll transform how you connect the right content with the right audience.

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