New development director joins Cheerful Scout

Production company Cheerful Scout has appointed Peter Wrigglesworth as its Development Director.
Wrigglesworth was formerly CEO at em:seven. He joins the company to focus on the development of Cheerful’s video and event production services as part of the company’s drive for expansion and growth.
Peter Litten, Cheerful Scout’s CEO and Creative Director, said: “Peter Wrigglesworth’s role will take in a review of brand, marketing and sales. He joins Cheerful Scout at an exciting and challenging time, and will help refocus the brand around our key strengths – creativity, innovation and professional integrity.
“Cheerful is a very good company. It has a fantastic working environment, and importantly, like me, Cheerful believes that good ideas and creativity are key to effective communication. Furthermore, Cheerful’s current development of a very powerful new presentation system is a clear demonstration of the company’s innovative thinking.”
Peter Wrigglesworth’s first task at Cheerful Scout will be to build the in-house production team. “Our strategy,” he explained, “is to look for one or two significant acquisitions of business or existing teams. We are looking for ambitious, energetic, youthful people who can make a difference.”
(GB)