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26/03/2010

Fireworks' Multi-Platform Thriller Goes Global

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The TV and digital distribution arm of ContentFilm plc, has announced a significant two year multi-platform deal for its major new drama series Valemont, with MTV Networks International (MTVNI).
The series will run across MTV and Viva channels in more than 150 countries online and linear.
The Fireworks International deal incorporates rights to all content for Valemont, which is produced by Electric Farm Entertainment, including 35 short form episodes, the Alternate Reality Game, the prequel episodes and extra videos for online, plus 5 half-hour episodes and the 100-minute TV movie.
The thrilling high definition drama series Valemont is written by Christian Taylor (Lost, Six Feet Under) and produced in partnership with MTV by Electric Farm Entertainment, creators of the revolutionary online series Afterworld. The series is created by Brent Friedman and stars Kristen Hager (Wanted), Eric Balfour (24), Nikki Blonsky (Hairspray) and Dillon Casey (Being Erica).
"Creating a deeper interaction and experience for our viewers through our content is core to what we do, said David Booth Vice-President, Content and Programming MTV Brands International, "Valemont’s dynamic storytelling and ability to maintain a strong and compelling narrative across linear, online and mobile perfectly delivers for our audience."
Jonathan Ford, Executive Vice-President, Digital Acquisitions and Distribution at Fireworks International added: "We have had great interest in Valemont since its launch to the international marketplace and are delighted to announce this major deal with MTV Networks International, a global leader in innovative, original multi-platform content. Valemont is a stunning series, perfectly capturing the vampire teen zeitgeist with high quality, adaptable content that works across all platforms, and this deal will see the drama available to an audience of millions of digital users throughout the world."
(BMcN/BMcC)
VMI.TV Ltd

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