Concrete Posts Title Sequences For Calum Best's MTV Reality Series

Concrete, a leading post house based in Soho and the first facility to host a 3D Stereoscopic suite in Europe, has just recently completed twenty five-second title sequences for the new reality series: 'Totally Calum Best: The Best Is Yet To Come' for MTV.
Concrete's highly experienced Marcus Millichope was the Senior Online Smoke Operator who worked on the compositing, grading, setting, light effects, editing and vfx using Smoke.
The title sequence and packaging were designed by MTV Senior Designer, Carlos Carrasco, and MTV Designer Adrianna Knott. Paul Wilkinson was Creative Director.
The reality series portrays Calum Best, son of legendary George Best, embarking on a 50-day prospect of abstinence. The viewer is kept in suspense as to whether he does refrain from sexual activity and become uncharacteristically celibate over the pledged time-span of 1,200 hours, equating to 72,000-minutes, or more easily stated, 50 days.
His self-restraint becomes the focus of the programme and provides an amusing and very entertaining reality series, engaging the viewer throughout. "Concrete did a really great job in such a short space of time," confirmed Carlos Carrasco, Senior Designer, MTV.
The brief was to composite opening titles, combined with a programme opener, which is depicted as a shot where the camera moves enticingly up Calum's body, against a glamouress backdrop of an LA beach.
The next scene locks up onto his face and zooms into his face. Intercut with imagery of LA locations, Calum's friends, girls and night life, we then witness Calum delivering a concise summary of his challenge to the viewer. These scenes were all impeccably edited by Marcus and stylishly composited in Smoke at Concrete.
Marcus explained: "The title sequence involved re-grading the footage, in order to give a warm golden-hour feel."
Marcus brilliantly also replaced the sky and added sun flares. Concrete's Graphic Design team constructed the eye-catching logo and created it as an actual sign in 3D. They built up the 3D elements of the iconic neon sign of the programme title. It was ingeniously made to look like it was on an LA beach, making it appear like a genuine sign.
Aleksandar Stiglic, Senior 3D Artist and George Humphris, 3D Artist tirelessly worked on the high profile project to give an effortless look. The letters on the sign were made to realistically flicker giving it a "Las Vegas"-style appearance. Marcus then cleverly composited the 3D sign into a clean back plate of the LA and beach sky images which looked very realistic.
The series will be airing on Sunday, 27th July 2008 on MTV One at 10pm.
Further information is available at: www.concretepost.co.uk.
(KMcA)