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21/10/2009

Zodiak Guillotine 'Cuts It' In Poland And US

Zodiak Entertainment's new format The Guillotine has sold to TVP2 Poland and has been optioned in the US by The Gurin Company following its launch to international buyers at MIPCOM 2009.
Originally a highly successful element of the Italian gameshow L'Eredita produced by Zodiak Entertainment's Magnolia for Rai Uno, The Guillotine was revised and enhanced ahead of the market when executives saw its potential to become a substantial international standalone hit.
Mastiff Poland, a Zodiak Entertainment company, is handling production of the show for TVP2, where it will air as a daily show. Zodiak Entertainment has also piloted a 30-minute English version of the show and a one-hour Spanish version.
Furthermore, Zodiak Entertainment has signed a deal with The Gurin Company which will pitch the show to US broadcasters in the coming weeks.
Matthieu Porte, Head of Format Sales at Zodiak Entertainment, commented: "The Guillotine is a perfect example of the new Zodiak Entertainment strategy. Our wide network of leading production companies and partners around the world are superbly positioned to create formats while the London office has the leverage, creativity and financial strength to help adapt and finance them so they can travel globally."
Porte added: "We're very pleased to have secured the deal with TVP2 in Poland and eagerly await feedback on the show from US broadcasters."
Phil Gurin said: "We think The Guillotine has great potential in the US. It's an addictive and challenging format that could be a big draw for American audiences."
The Gurin Company is a globally focused, full-service independent production company that produces and develops television properties with worldwide appeal. The Gurin Company's current projects include Miss Universe, Singing Bee and the upcoming First & Last.
(KMcA/BMcC)
VMI.TV Ltd

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