Zodiak Entertainment Appoints Group-Wide Chief Digital Officer

Zodiak Entertainment has announced the appointment of Marco Ferrari as Group-wide Chief Digital Officer across its unscripted and formats business.
As Chief Digital Officer, Marco will report to the Group's Senior Vice President of Entertainment, Giorgio Gori and work closely to the Chief Creative Officer Entertainment, Saku Tuominen and Chief Operating Officer Entertainment, Jorg Roth.
Marco will lead a team based in London within Zodiak Entertainment's creative unit, Grand Zentral, charged with the development and execution of the Group-wide digital strategy. He will be responsible for assessing the potential of new and existing Zodiak Entertainment brands in the digital arena and rolling out best practices across the Group. Marco will also offer counsel to local managing directors of companies within the Group and to senior management on viable new areas worthy of investment.
Performing a dual role, Marco will retain his current position as President and Managing Director of Neo Network, the leading digital arm of the Zodiak Entertainment Group, in addition to his new responsibilities.
Marco Ferrari said: "The television industry will change a lot in the coming years as the digital revolution accelerates every day. This means the way we develop shows has to change as well, looking for new ways to interact with viewers and build new revenue streams.
"I am looking forward to the challenges that lie ahead and building a Group Digital Unit which will inform, stimulate and assist the companies within the Group to capitalise on the exciting opportunities that the digital era opens to us."
(CD/GK)