C4i Expands Sales Team In Run Up To MIPCOM

Distributor C4i, part of the Digital Rights Group, is continuing to expand its sales team with the appointment of Joel Atley to the position of Senior Sales and Commercial Executive, Managing Director Christina Wiloughby has announced.
Atley's role will encompass managing sales to Scandinavia, Benelux, Middle East, Germany and Israel as well as handling the exploitation of C4i's extensive back catalogue across broadcast and multi-platform distribution.
As part of his remit, he will also work with i-Rights, DRG's emerging media rights specialists, to shape C4i's future digital strategy.
Prior to joining C4i, Atley held the position of Senior Sales Manager at 2waytraffic and Celador, handling completed programme sales throughout the world and format sales in Germany for titles such as 'Who Wants To Be A Millionaire' and 'You Are What You Eat'.
Before that he was Head of Sales at Optomen Television, licensing formats and finished programmes including 'Ramsay's Kitchen Nightmares' and 'Police Camera Action'.
Atley commented: "I am delighted to embrace this fantastic opportunity. C4i and the DRG group are uniquely placed to systemically and successfully distribute a wealth of fascinating progamming from the most talented producers to the most innovative and successful broadcasters.
"I look forward to working with C4i's experienced and professional team building on our strengths and shaping C4i's digital future."
Christina Wiloughby added: "We are delighted to welcome Joel to the C4i team to manage these key territories. We were hugely impressed with his experience and knowledge of the international marketplace and I am confident that he will be able to successfully tap into the increasing opportunities available for our new and back catalogue programming on the multitude of platforms which now form today's media landscape."
(KMcA/JM)