Atlas Group announces launch of Mlive TV

The Atlas Group has announced the launch of MliveTV, the first broadcast channel of a new Interactive TV concept focused on emergent countries and their emigrant populations.
Launched in June, Mlive is dedicated to the Arabic world. Thanks to its 24h free to air satellite broadcast, Mlive covers the Middle East, North Africa and Europe, attracting all communities abroad.
With its original content dedicated to Music/Fashion/Dance and the host of original Interactive services accessible through mobiles phones and Web, MliveTV will bring the first ever TV offer mixing a modern format with a local content.
“Mlive is the TV channel that communities from emergent countries were waiting for! Thanks to the new technologies, the cultural diversity, especially into the music industry, is no longer dominated by major companies. Today, we start with Arabic world. Tomorrow, we will be extending our concept with Mlive Latina, Mlive India and so on,” commented Frederic Giaccardo, CEO of Mlive.
MliveTV has received enthusiasm and recognition from the biggest Arabic world artists such as Samira Said (Morocco), Ragheb Alama (Lebanon), Cheb Mami (Algeria), Latifa (Tunisia), Amr Diab (Egypt). Alongside others, they will be at the heart of Mlive programs, which will offer its audience lots of concerts, exclusive interviews, fashions defile shows, video clips and many others formats.
The other strongest point will be the interactivity with its audience: voting, chat, games, auctions. This interactivity will please a passionate public who is willing to share and participate with others.
With an estimated broadcast to more than 300 million population viewers, MliveTV will offer its partners a unique opportunities to highlight their brands and reach their audience through different tools such as: advertising, interactive games opening doors to additional revenues (SMS), sponsorships, program hosting, theme nights, exclusive concerts, fashion shows and show branding.
(GB)