TV Goes Interactive With Nagravision

Nagravision, is partnering with a market leader and award-winning innovator in consumer electronics, Samsung Electronics America, to provide TV applications that bring more interactive web services and video content to consumers.
As a result of the partnership with Nagravision, consumers will have access to more interactive and compelling applications on Samsung Apps, the world's first HDTV-based application store where users can download and purchase applications from select Samsung HDTVs, Blu-ray Players and Home Theater Systems via the upgraded Internet@TV – Content Service.
Part of a complete solution, Nagravision's content publishing tools provide simple application templates for creating and publishing applications on Samsung Apps.
"Given the trend toward viewing web services and video content on multiple devices, it is obvious that there is a market need to allow consumers to access web content on their connected devices.
"Our content publishing tools make it easy to bring web services and video content to consumers, today," said Yves Pitton, SVP Corporate Development at Nagravision.
"Accessing personalized applications on their widescreen TV’s will enable consumers to discover a richer TV experience in the comfort of their living-room."
Nagravision developed applications using the content publishing tools to deliver video content from Fashion TV and Travel Wizard.
Both applications were demonstrated on Samsung's latest HDTVs at the 2010 International Consumer Electronics Show in Las Vegas, and they will be available on select Samsung HDTVs, Blu-ray players, and Home Theater Systems that feature the Internet@TV – Content Service later this year.
(BMcC/GK)