Menu
BROADCAST FILM AND VIDEO DIRECTORY
Broadcast News
07/02/2006
Nice Shoes graded high definition Super Bowl spots with da Vinci
da Vinci's 2K Plus˙ image enhancement system has been used by New York-based commercial post house Nice Shoes for colour correction of high definition (HD) and standard definition (SD) Super Bowl XL spots for Alka Seltzer, Aleve, Panasonic, Pizza Hut, and the NFL.
The high-profile spots aired leading into and during the February 5 game, which was simulcast in HD and SD on host network ABC.
"While our advanced colour enhancement tools are leaders in feature film work, they have long been powerful solutions for commercial and television post work as well, delivering flexible, intuitive control and unmatched toolsets that enable the type of creative vision typified by Super Bowl spots," said Bill Robertson, vice president and general manager of da Vinci Systems. "The 2K Plus is designed to enable realization of just the right look and feel, and we enjoyed seeing the results of Nice Shoes' creative efforts as we watched the big game."
The 2K Plus, da Vinci Systems' Emmy Award-winning image enhancement system, offers real-time HD processing, making it a natural choice for the emerging HD television market. Designed for the television and motion picture industries, the 2K Plus delivers an extraordinary set of tools to the colourist no matter the size or scope of the job.
Nice Shoes has relied on da Vinci's 2K Plus for colour correction of other high-profile HD sports spots including a series of five 30-second commercials created by Spike Lee for the New York Knicks.
(GB)
The high-profile spots aired leading into and during the February 5 game, which was simulcast in HD and SD on host network ABC.
"While our advanced colour enhancement tools are leaders in feature film work, they have long been powerful solutions for commercial and television post work as well, delivering flexible, intuitive control and unmatched toolsets that enable the type of creative vision typified by Super Bowl spots," said Bill Robertson, vice president and general manager of da Vinci Systems. "The 2K Plus is designed to enable realization of just the right look and feel, and we enjoyed seeing the results of Nice Shoes' creative efforts as we watched the big game."
The 2K Plus, da Vinci Systems' Emmy Award-winning image enhancement system, offers real-time HD processing, making it a natural choice for the emerging HD television market. Designed for the television and motion picture industries, the 2K Plus delivers an extraordinary set of tools to the colourist no matter the size or scope of the job.
Nice Shoes has relied on da Vinci's 2K Plus for colour correction of other high-profile HD sports spots including a series of five 30-second commercials created by Spike Lee for the New York Knicks.
(GB)
Top Related Stories
Click here for the latest broadcast news stories.
22/02/2005
da Vinci debuts upgrades to 2K Plus with new 2K Elite Series
da Vinci Systems has announced the release of a new series of upgrades for its Emmy Award-winning 2K image enhancement system. Available for new and e
da Vinci debuts upgrades to 2K Plus with new 2K Elite Series
da Vinci Systems has announced the release of a new series of upgrades for its Emmy Award-winning 2K image enhancement system. Available for new and e
05/04/2005
Sumners invest in ‘da vinci 2K’ based HD Grading Suite
Manchester-based post production facility, Sumners, have completed their latest expansion by adding a grading suite based around the 2K plus grading s
Sumners invest in ‘da vinci 2K’ based HD Grading Suite
Manchester-based post production facility, Sumners, have completed their latest expansion by adding a grading suite based around the 2K plus grading s
04/01/2007
Da Vinci Systems Announce New Version Of 2K Plus Colour Enhancement System
Da Vinci Systems have announced a new version of its industry-leading 2K Plus colour enhancement system that includes feature enhancements to further
Da Vinci Systems Announce New Version Of 2K Plus Colour Enhancement System
Da Vinci Systems have announced a new version of its industry-leading 2K Plus colour enhancement system that includes feature enhancements to further
19/08/2005
da Vinci upgrades 2K Plus colour enhancement system
Da Vinci's 2K Plus, the industry's leading colour enhancement system and the most widely used system in digital intermediate (DI) applications, has re
da Vinci upgrades 2K Plus colour enhancement system
Da Vinci's 2K Plus, the industry's leading colour enhancement system and the most widely used system in digital intermediate (DI) applications, has re
09/09/2004
da Vinci 2K Plus pairs with Thomson's new Spirit 4K DataCine
Da Vinci Systems has announced that its industry-leading 2K Plus colour correction system provides support for Thomson's new Grass Valley brand Spirit
da Vinci 2K Plus pairs with Thomson's new Spirit 4K DataCine
Da Vinci Systems has announced that its industry-leading 2K Plus colour correction system provides support for Thomson's new Grass Valley brand Spirit
02/10/2003
Modern VideoFilm choose da Vinci 2K Plus for 'Alien' remastering
Da Vinci Systems have announced that Modern VideoFilm are using da Vinci's 2K Plus colour enhancement systems as an integral part of their digital int
Modern VideoFilm choose da Vinci 2K Plus for 'Alien' remastering
Da Vinci Systems have announced that Modern VideoFilm are using da Vinci's 2K Plus colour enhancement systems as an integral part of their digital int
11/03/2005
Tobis introduces HD to Portugal with da Vinci's 2K Plus
da Vinci Systems has announced that with the purchase of the first 2K Plus image enhancement system in Portugal, Lisbon-based Tobis Portuguesa Company
Tobis introduces HD to Portugal with da Vinci's 2K Plus
da Vinci Systems has announced that with the purchase of the first 2K Plus image enhancement system in Portugal, Lisbon-based Tobis Portuguesa Company
03/11/2003
Post Logic Studios choose da Vinci's 2K Plus
da Vinci Systems have announced that Post Logic Studios, a full-service post-production company with facilities in Hollywood and Santa Monica, is usin
Post Logic Studios choose da Vinci's 2K Plus
da Vinci Systems have announced that Post Logic Studios, a full-service post-production company with facilities in Hollywood and Santa Monica, is usin
03/02/2006
da Vinci's 2K Plus used in post-production of 2006 Oscar nominees
The 2K Plus da Vinci Systems' Emmy Award-winning image enhancement system played an instrumental role in the colour grading of Oscar-nominated films t
da Vinci's 2K Plus used in post-production of 2006 Oscar nominees
The 2K Plus da Vinci Systems' Emmy Award-winning image enhancement system played an instrumental role in the colour grading of Oscar-nominated films t
07/03/2005
MVI Post selects da Vinci's 2K Plus
Da Vinci Systems has announced that MVI Post, a digital post-production facility located just outside Washington, DC, has recently completed its trans
MVI Post selects da Vinci's 2K Plus
Da Vinci Systems has announced that MVI Post, a digital post-production facility located just outside Washington, DC, has recently completed its trans
24/07/2008
The Chimney Pot Kiev Deploys D Vinci 2K Plus Colour Grading System
da Vinci Systems, a leading provider of colour enhancement and image restoration products, have announced that The Chimney Pot, a post-production comp
The Chimney Pot Kiev Deploys D Vinci 2K Plus Colour Grading System
da Vinci Systems, a leading provider of colour enhancement and image restoration products, have announced that The Chimney Pot, a post-production comp
29/06/2006
da Vinci Promise Full Product Line At IBC 2006
da Vinci will be featuring demonstrations of its full product line at IBC, confirming the company’s presence in DI and commitment to nonlinear process
da Vinci Promise Full Product Line At IBC 2006
da Vinci will be featuring demonstrations of its full product line at IBC, confirming the company’s presence in DI and commitment to nonlinear process
13/10/2004
da Vinci chooses Aspex Linedancer
Aspex Semiconductor, a UK-based fabless semiconductor company developing leading-edge ‘extreme processors’, has announced that da Vinci Systems has im
da Vinci chooses Aspex Linedancer
Aspex Semiconductor, a UK-based fabless semiconductor company developing leading-edge ‘extreme processors’, has announced that da Vinci Systems has im
08/09/2009
Da Vinci Resolve R-360-3D Lowers Cost Of Stereoscopic Colour Grading
Da Vinci Systems has introduced the Resolve R-360-3D, a next-generation Resolve stereoscopic colour grading system that provides a groundbreaking pric
Da Vinci Resolve R-360-3D Lowers Cost Of Stereoscopic Colour Grading
Da Vinci Systems has introduced the Resolve R-360-3D, a next-generation Resolve stereoscopic colour grading system that provides a groundbreaking pric
14/04/2004
da Vinci to host demonstrations of new colour correctors at NAB 2004
da Vinci Systems will host demonstrations of its new Resolve programmable, software-based colour enhancement product line at NAB 2004 booth # C9117. T
da Vinci to host demonstrations of new colour correctors at NAB 2004
da Vinci Systems will host demonstrations of its new Resolve programmable, software-based colour enhancement product line at NAB 2004 booth # C9117. T
