Experience Commerce Secures Annual Digital And Media Mandate For EVEREADY

Experience Commerce (EC) has secured the annual digital and media mandate for EVEREADY Industries India Ltd, a pioneering name in portable energy and lighting solutions.

The account, to be managed by EC's Mumbai office, will encompass an extensive range of services, including social media management, online reputation management (ORM), SEO, website maintenance, and comprehensive media planning and buying for EVEREADY's battery, flashlights, and lighting business units.

EVEREADY, with its rich heritage spanning over a century, stands as a beacon in the battery segment, commanding over 50% of India's market share. Prioritising safety, EVEREADY recently launched a campaign titled 'Awaaz Uthaney Ka Power' to promote its newly introduced flashlight featuring a high-decibel siren. The EVEREADY Siren Torch emits a loud 100dB safety alarm when the user pulls the attached keychain in a distressing situation. Renowned for past iconic campaigns like 'Give Me Red' and 'Khelenge Toh Seekhenge', the brand has been an integral part of the Indian advertising landscape, resonating deeply with audiences across generations. Setting new benchmarks in innovation, EVEREADY has become an inseparable part of daily life for the masses. Experience Commerce will elevate EVEREADY's digital presence, spotlighting its manufacturing excellence backed by globally benchmarked technology platforms. The partnership seeks to boost EVEREADY's digital engagement and revenue through innovative strategies.

As the retainership agency, Experience Commerce aims to elevate EVEREADY's digital presence by leveraging its expertise to enhance brand awareness and engagement. The agency plans to create interactive content tailored to EVEREADY's target audience across various social media platforms, amplifying media outreach through both organic and paid campaigns. Additionally, EC will assume responsibility for managing EVEREADY's website, ensuring regular updates, maintenance, and defect fixes, alongside hosting and domain management.

EVEREADY's commitment to quality is evident through its adherence to globally benchmarked technology platforms and best-in-class operating standards. The brand’s expansive product portfolio, encompassing flashlights, consumer and professional lighting solutions, electrical accessories, and batteries, has solidified its position as a leader in the industry.

experiencecommerce.com