Rushes post seven launch commercials for Riyadbank

Post work on seven commercials for the launch of new branding for Saudi Arabia's biggest bank, Riyadbank has been completed at Rushes.
With new services and interior design of the bank branches, they are designed to get the viewer to look at banking with Riyadbank in a new way.
The commercials feature huge pullbacks from abstract impressionistic images to reveal, in surprising detail, scenarios that characterise the bank's new approach, image and services.
Live action was directed and lit by Italian director, Marco Scillacci, using a Mark Roberts motion control rig with TRex zoom lens, to capture the close up and extreme wide pull outs.
The live action material was graded by Rushes Telecine colourist Marcus Timpson and supplied to the Rushes 3D team, led by Craig Travis.
Craig added: "Rushes 3D were tasked with creating photorealistic objects in extreme close up. The computer animation had to match precisely the live action pull back and lens aberrations, to create a seamless transition with the photorealstic animation."
(SP)