BANK LIVE ON TELEWEST ACTIVE DIGITAL

TELEWEST Communications, broadband media and telecom operators, have announced that Active Digital customers can access full banking services from Abbey National live through Telewest’s interactive TV platform.
Abbey National and Telewest customers can now obtain on-line statements, check their balances, transfer money instantly between accounts, pay accounts and set up standing orders 24 hours a day all year round. Also, for an extra piece of advice, the user can click on a button and request an instant call back from an Abbey National adviser.
Viewers can also watch TV programmes, as interactive shopping allows them to review their finances whilst continuing to watch their programme, which stays in the corner of the screen.
David Hobday, Telewest’s Commercial Director for TV, said: “Managing your finances has never been easier, banking via your TV saves time and money. Telewest’s tie-up with Abbey National is good news for our customers as they will be able to review their finances from the comfort of their own home to fit in with their lifestyle.”
Currently over 150 content partners are part of the interactive TV ‘Walled Garden’ service, making Telewest’s platform the largest operational service in the UK.
(CD)