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15/05/2009
Rushes Post New Kettle Chips Commercial
A Th1ng director, Daniel Cohen has directed and stop frame-animated the latest commercial for Kettle Chips, with Rushes carrying out the full post.
The commercial features animated Kettle Chips, which form the features of faces, trees and a sizzling pan to illustrate the brand's natural production process and support the 'Simple is better' tagline.
The animation of the commercial plus rig removal and clean up was undertaken at Th1ng. Rushes' Colourist Adrian Seery graded the individual crisps from the animation using the tracking and masking functions in Resolve, prior to passing the commercial to VFX artist Paul Hannaford, who undertook the final retouching, titling and mastering.
(KMcA/BMcC)
The commercial features animated Kettle Chips, which form the features of faces, trees and a sizzling pan to illustrate the brand's natural production process and support the 'Simple is better' tagline.
The animation of the commercial plus rig removal and clean up was undertaken at Th1ng. Rushes' Colourist Adrian Seery graded the individual crisps from the animation using the tracking and masking functions in Resolve, prior to passing the commercial to VFX artist Paul Hannaford, who undertook the final retouching, titling and mastering.
(KMcA/BMcC)
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