Broadcast News

Bookmark and Share
24/08/2021

SVT Expands Investment In Avid Technology

News Image
Avid® has announced that Sveriges Television (SVT), Sweden's largest television broadcaster, has expanded its investment in Avid technology to further enhance its end-to-end media production workflows, marking a new chapter in the two companies’ longstanding relationship.

After almost three decades as an Avid customer, SVT has updated and future-proofed its production operations with the innovative MediaCentral® subscription model.

SVT is one of many media companies turning to "as-a-service" offerings, moving from perpetual licenses to subscriptions with Avid to benefit from a more cost-efficient opex model. Due to the wide-ranging nature of its programming—including news, documentaries, drama, entertainment, and more—the flexibility of a MediaCentral subscription enables the broadcaster to scale resources and capabilities to meet changing production requirements.

Adde Granberg, CTO at SVT, commented: "SVT produces more than 24,000 hours of programming including HD, 2K and 4K in a year across a very large and widely distributed production team. Avid's new subscription model allowed us to improve our MediaCentral foundation already in place with a host of capabilities, openness and scalability to better suit our elastic need for content management resources."

SVT's production operation is located across four main production centers in Stockholm, Gothenburg, Malmo and Umea, in addition to 34 regional news facilities throughout Sweden. This includes five Avid MediaCentral | Production Management systems accessing 3.2 petabytes of Avid NEXIS® shared storage with MediaCentral | Cloud UX, enabling teams to share files and projects across the entire network. SVT’s production resources includes an enterprise subscription for more than 600 seats of Avid Media Composer® editing software in addition to 20 Pro Tools® systems for audio editing.

The openness of MediaCentral is a key part of the workflow, providing native integration to Avid’s Media Composer and enabling SVT to integrate the platform with third-party tools such as Adobe Premiere Pro. With the subscription model now in place, SVT will be able to leverage additional integrations as they become available and adapt its workflow to meet its future needs.

www.avid.com
VMI.TV Ltd

Top Related Stories
Click here for the latest broadcast news stories.

13/07/2022
Avid Unveils Avid NEXIS
Avid® has unveiled the next generation of its patented Avid NEXIS® shared storage solutions with the Avid NEXIS F-series family of storage engines and
14/12/2023
Avid Announces Enhancements To Its Avid | Stream IO™ Software Subscription Platform
Avid® has announced the latest enhancements to its Avid | Stream IO™ software subscription platform for broadcast production ingest and playout, inclu
09/12/2021
New Capabilities In Avid MediaCentral Bring Graphic Designers Into Broadcast TV And Production Workflows
TV newsrooms and production workflow teams can now bring graphic designers directly into their Avid® MediaCentral® production workflows through the Me
04/09/2008
SVT Outfits Studios With EVS Production Equipment
Swedish Television (SVT) has opted to outfit its regional studio facilities in Malmö with EVS production equipment for multi-camera production and stu
03/04/2001
AVID SHIP AVID|DS HD PRODUCTION SYSTEM
Avid Technology have announced the worldwide availability of Avid|DS HD. The Avid|DS.HD is the industry’s first non-linear production system for confo
14/03/2001
AVID DEBUTS ‘THE AVID VILLAGE’ AT PRODUCTION SHOW
AT the Production Show 2001, Avid Technology have teamed up with four of their Premier Resellers to create The Avid Village, a large area of the show
31/01/2018
Powering Cloud-Based Production With Avid MediaCentral
Extending media production to the cloud drives seamless collaboration, widespread efficiencies and streamlines internal operations. By Craig Dwyer – S
26/05/2022
Avid NEXIS® Media Storage Solution Now Available As A Subscription Offering
As unveiled during its 2022 Investor Day event at the Nasdaq MarketSite in New York City, Avid® has made its award-winning Avid NEXIS® media storage s
27/08/2021
Avid Announces New Version Of Avid Media Composer | Distributed Processing
Avid® has announced a new version of Avid Media Composer | Distributed Processing that significantly speeds up content production by using adjacent co
02/12/2022
TV MIDTVEST Extends Partnership With Avid
TV MIDTVEST has extended its strategic relationship with Avid® by transitioning onto Avid's MediaCentral | Flex® subscription software. The move optim
18/09/2023
ITV Signs Subscription Deal With Avid
ITV Studios has signed a new subscription deal with Avid® to standardise its media storage and ways of working across its international studios in Eur
21/11/2022
Avid Renames Pro Tools Flex Subscription
In response to input from users across the creative community, Avid® has announced that its Pro Tools Flex subscription offering for professional audi
23/06/2005
SVT adds third Digital Vision Valhall Colour Grade and Restore system
Digital Vision announced that Swedish Television (SVT), based in Stockholm, Sweden, has purchased its third Valhall Colour Grade colour correction sys
13/11/2014
Avid Announces New Features For Avid Pro Tools Upgrade
Avid has announced that a new Pro Tools | Software and Pro Tools | HD Software annual upgrade and support plan will include 12 months of upcoming feat
24/05/2017
Avid Showcases Groundbreaking Innovations At BroadcastAsia 2017
Avid has announced that it will showcase its extensive set of innovations for the Avid MediaCentral Platform at BroadcastAsia 2017. As the next phase