Avid Renames Pro Tools Flex Subscription

In response to input from users across the creative community, Avid® has announced that its Pro Tools Flex subscription offering for professional audio post and music production facilities has been renamed as Pro Tools Ultimate™.

Pro Tools Ultimate retains all of its powerful capabilities and is now available at a substantially reduced subscription price of $599 annually—enabling more users to take advantage of its sound for picture workflows, HDX and HD Native system support, and unprecedented performance for challenging and complex projects. Pricing has not changed for monthly licenses at $99, nor for one-year educational licenses at $299.

More information is available in a new blog published today in Avid's online Resource Center.

Pro Tools—Powering music and audio creation at all levels of experience
In addition to Pro Tools Ultimate, Avid offers subscriptions geared toward every segment of the music and audio industry, including Pro Tools Artist™ for music creators with professional aspirations; Pro Tools Studio™ for serious audio engineers and music producers; and Pro Tools Intro, the free product for beginner creatives who are eager to start exploring their desire to make music in any genre with the tool that pros rely on.

People who create media for a living become greater creators with Avid’s award-winning technology solutions to make, manage and monetize today’s most celebrated video and audio content—from iconic movies and binge-worthy TV series, to network news and sports, to recorded music and the live stage. What began more than 30 years ago with our invention of nonlinear digital video editing has led to individual artists, creative teams and organizations everywhere subscribing to our powerful tools and collaborating securely in the cloud. We continue to re-imagine the many ways editors, musicians, producers, journalists and other content creators will bring their stories to life. Discover the possibilities at avid.com and join the conversation on social media with the multitude of brilliant creative people who choose Avid for a lifetime of success.

Avid, its logo, Pro Tools, Pro Tools Artist, Pro Tools Studio, Pro Tools Intro and Pro Tools Ultimate are trademarks or registered trademarks of Avid Technology, Inc., or its subsidiaries in the United States and/or other countries. All rights reserved. Other trademarks are property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.

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