Rushes complete new Ford Mondeo commercial

Rushes have completed post production work on a new commercial for Ford Mondeo, which features the much loved cartoon duo Tom and Jerry.
With the endorsement of Warner Brothers, Rushes have used their skills in special effects to transform this car commercial by incorporating a vintage Tom and Jerry performance.
Paul Hannaford, Rushes VFX artist said: "This was a fantastic project for Rushes to be a part of. Ogilvy and Stark Films had us involved from start to finish, which is always a bonus for the post on any job. The main benefit of this was that we were able to attend the shoot and advise Jeff of any potential problems that may arise, and add any little touches that we thought may enhance the film.
"Live action/animation compositing always presents challenges and this film was no different. Jeff wanted the animation to be embedded into the live action as seamlessly as possible, and to this end we went all out to achieve a 'realistic look'. This involved adding reflections, both foreground and background, ground shadows, body shadows, grading the animation to match the environment that Tom & Jerry were inhabiting, warping reflections and shadows, softening the edges and finally adding film grain to sit the animation into the live action.
"This was a whirlwind turn-a-round, with animation being supplied by Icepics - as scenes were rendered we were compositing! Once we had achieved 'a look' for the animation, it was a case of slowly working through the film from start to finish.
"This commercial was privilege to work on. The animation from Ice Pics was fantastic and they supplied all the necessary elements to produce a beautiful looking film. Jeff had shot fantastic live action plates and in the end it was up to me to tie all the elements together. Hamish and Dale (agency creatives) were ecstatic with the finished film."
(GB)