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22/10/2007

RTÉ News Launched On Mobile Network 3

RTÉ Newsreader Anne Doyle has launched RTÉ News, a live news feed available to view on mobile phone handsets on mobile network 3.
The new service is a first for Irish mobile users and means that 3’s customers will be able to catch the RTÉ News on their mobile for the first time ever, wherever they happen to be.
RTÉ News will be broadcast simultaneously at the same time as its television news - three times a day at 1pm, 6pm and 9pm - it is then repeated until the next live broadcast.
David Riley, Head of Entertainment on 3 said: “Anne Doyle, Bryan Dobson, Sharon Ní Bheoláin, Eileen Dunne, John Finnerty… it’s Ireland’s golden news team and we’re delighted to have the standard bearer of all news programming live on mobile for the first time.
"The popularity of RTÉ News is not only born out by its regular television audiences and high standard of reporting; it is also proving increasingly popular with younger and newer audiences with availability on the internet and now on mobile phones.”
Muirne Laffan, Executive Director, RTÉ Publishing said: “The addition of RTE News to 3’s mobiles makes so much sense as these days people are demanding News on their own terms, when and wherever they are. We are delighted to be bringing RTÉ News through another channel – the mobile phone.”
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