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Broadcast News
25/03/2003
Sky News trounce BBC News 24 in Iraq ratings battle
Coverage of the Iraq War has seen Sky News attract three times as many viewers as BBC News 24, strengthening its reputation as the channel for breaking news.
At its high point last week, Sky News's minute-by-minute coverage drew a record audience share of 9.2% as the aerial assault on Baghdad began.
Ratings swelled to more than 1.2 million as images of bombs raining down on the Iraqi capital appeared.
Its share of the audience was more than three times that of BBC News 24, which at the time attracted just 2.9% of the viewing.
The ITV News Channel captured just 0.94% of the viewing share in multichannel homes.
The figures will come as a blow to the BBC coming just months after an independent review commission by the government concluded the 24-hour news channel lagged behind Sky.
(GB)
At its high point last week, Sky News's minute-by-minute coverage drew a record audience share of 9.2% as the aerial assault on Baghdad began.
Ratings swelled to more than 1.2 million as images of bombs raining down on the Iraqi capital appeared.
Its share of the audience was more than three times that of BBC News 24, which at the time attracted just 2.9% of the viewing.
The ITV News Channel captured just 0.94% of the viewing share in multichannel homes.
The figures will come as a blow to the BBC coming just months after an independent review commission by the government concluded the 24-hour news channel lagged behind Sky.
(GB)
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