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Broadcast News
10/08/2007
Que Pasa Creates Multi-Platform Experience For V Festival
Mobile media company Que Pasa is set to revolutionise the festival experience this summer, with a unique cross-platform content offering.
Virgin Mobile has enlisted Que Pasa to create V Festival content for Virgin Mobile BITES, the mobile entertainment portal. Que Pasa will also produce content for the Virgin Media web portal and the Virgin on Demand music channel.
A full team of researchers, journalists and producers from Que Pasa will be on hand at the festival to source news, conduct interviews and vox pops, film acts and ensure Virgin Mobile BITES customers have all the latest news and entertainment as it happens. Pre- and post-festival content will also be produced.
Que Pasa has designed all content to increase Virgin’s brand affiliation with music, drive awareness of Virgin Mobile BITES, drive revenue through content sales, and increase customer loyalty.
The festival takes place on 18-19 August simultaneously in Chelmsford and Staffordshire and attracts top bands such as The Killers, Amy Winehouse, The Kooks, Lily Allen, The Foo Fighters and Basement Jaxx.
(CL/LC)
Virgin Mobile has enlisted Que Pasa to create V Festival content for Virgin Mobile BITES, the mobile entertainment portal. Que Pasa will also produce content for the Virgin Media web portal and the Virgin on Demand music channel.
A full team of researchers, journalists and producers from Que Pasa will be on hand at the festival to source news, conduct interviews and vox pops, film acts and ensure Virgin Mobile BITES customers have all the latest news and entertainment as it happens. Pre- and post-festival content will also be produced.
Que Pasa has designed all content to increase Virgin’s brand affiliation with music, drive awareness of Virgin Mobile BITES, drive revenue through content sales, and increase customer loyalty.
The festival takes place on 18-19 August simultaneously in Chelmsford and Staffordshire and attracts top bands such as The Killers, Amy Winehouse, The Kooks, Lily Allen, The Foo Fighters and Basement Jaxx.
(CL/LC)
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