AP Archive opens for business in New York

AP Archive, the stock footage sales division of the Associated Press, has opened a new sales office in New York City.
The office is to be located at AP’s headquarters in Manhattan.
AP Archive previously had a very limited operation in Washington DC and the move to New York signals its intent to substantially grow its North American business.
The New York office will be staffed by James Jordan, who previously headed up ITN Archive’s North American business, Julie Gambling, who has relocated from the London operation, while a third executive is about to be appointed.
AP Archive is utilising the company’s enormous satellite and fibre infrastructure to rapidly deliver footage to US clients. By using its own infrastructure, delivery costs to clients will be minimal and certainly far more competitive than prices charged by comparable archives, and often even cheaper than using an international shipping company.
Alwyn Lindsey, who heads up AP Archive, said: “North America is a vast market in which the Associated Press is a household name. Our previously limited presence in Washington meant that it wasn’t particularly quick and easy for US clients to access our footage. This all changes today – we now have a fully staffed office in a major media center and can provide cost effective and fast fulfillment to all of our North American clients.”
(GB)