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04/01/2006

AP Television News supplies exclusive stories to EBU

When it comes to being first to break exclusive stories for the world's broadcasters, one international video news agency has dominated television screens worldwide for the seventh year running.
AP Television News, the international video division of The Associated Press, outpaced its agency competition by providing almost 700 more exclusive news stories to the European Broadcasting Union (EBU) in 2005.
The EBU draws agency content from AP Television News and Reuters, as well as from many European broadcasters. The EBU's definition of an ‘exclusive’ is a story which scoops the competition either on content or speed.
AP Television News was 678 exclusives in front in 2005.
Sandy MacIntyre, AP Television News' Director of News, said: "In the agency business first is first and second is nowhere. Being first means working hard to ensure you keep ahead of the competition day after day, but particularly doing so on the stories which the broadcasters really care about. When one looks back on the big stories of 2005 we have been convincing winners. But we do not intend resting on our laurels - it's what we do on the next big story which will count when clients decide which agency to subscribe to."
(CD)
VMI.TV Ltd

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