Steele purchases second eQ multi-res HD platform

California-based post boutique Steele has installed a second Quantel eQ editing/ effects/ grading/ deliverables system to cope with the ever-increasing demand for Steele’s special brand of creativity.
The eQ is equipped with the QColor in-context grading option.
“The eQ has opened up the future,” says owner and lead creative, Jerry Steele. “Video is no longer just video - there are seemingly endless forms of media and eQ allows us to work with all of them; any format, any resolution, any deliverable. It’s a genius machine; one is never enough! We’re now getting so much high calibre work in through the door that we had to have another one.”
Steele has placed the second eQ in the hands of Visual Effects Artist Monique Eissing. "The two eQs will allow us to again work collaboratively on many more projects. Most of our work at present is commercials and music videos, and while the majority of it is still SD, every job has at least one HD element so eQ’s resolution co-existence is vital. Also, practically all our sessions are client attended, so the eQ’s speed is essential and our clients get a better result for less cost,” said Steele.
Jerry Steele sees the eQ with its QColor in-context grading capability as a gateway to the DI market. “We can confidently see ten years into the future with eQ, and it’s a great picture!” He said. “Its editing, compositing, finishing, versioning and multi-resolution capability give us a plethora of different options for working with virtually any kind of material. In short, eQ allows us to be the best at what we do.”
Jerry Steele has had a long and fruitful relationship with Quantel. “I’ve been a user of Quantel systems for 18 years now. Quantel has a very caring attitude to its customers whereas many other manufacturers seem rather transactional. Our business is not like that - it is a very interactive, intimate process and we like that Quantel is the same. We’ve been through the development of new products with them - we were involved, our opinions acted on. With other companies that sort of openness doesn’t exist; it makes our investment in Quantel technology risk-free for us and our clients.”
(GB)