Broadcast News

Bookmark and Share
27/04/2005

Pepper invest in Sony HDCAM SR for post work

Pepper, the leading drama and feature film post production facility in Covent Garden, London, has become the first post house in the UK to invest in the latest Sony SRW-5500 HDCAM SR recorder.
Unveiled at NAB 2005 in Las Vegas last week, the SRW-5500 offers the same unequalled HDCAM SR performance of the SRW-5000 but adds the convenience of HDCAM recording as well. While HDCAM is the world's favourite HD format for mainstream productions, HDCAM SR is now well known at the high end of the market with multi-format 4:2:2 and 4:4:4 recording, along with 12 audio channels.
Head of Operations at Pepper, Jethro Harris, said: “We’re doing more and more feature film DI (Digital Intermediate) work and feel that HDCAM SR, with it’s low compression rate, is the ideal format to enable us to offer our clients the best quality results. It enables us to provide a fully integrated 4:4:4 RGB workflow between our Spirit DataCine / Da Vinci 2K+ suite and DS Nitris edit suites.
“HDCAM SR is a lot more manageable than working with 2K data files on hard drives and working in HD allows us to make real time grading decisions, rather than waiting for lengthy renders. Also, the film lab we use for recording back to film, Digital Film Lab in Copenhagen, also uses HDCAM SR and this allows us to offer a high quality result all the way through to the film out. Additionally, we are seeing a considerable number of our Television Drama clients shooting and or mastering on HDCAM and the SRW-5500’s ability to record to HDCAM gives us the best of both worlds.
"The SRW-5500 also has a built-in down-converter and frame rate converter, which allows us to master at 24P but produce additional HD masters at 25P or make PAL or NTSC masters, which gives better results than a standards converter.”
The first feature film using the SRW-5500 at Pepper is 'The Adventures of Greyfriars Bobby' for Piccadilly Pictures. Shot on Super 35mm, the film is to be transferred to HDCAM SR for post work.
Chris Elson, Strategic Account Manager, Media, Sony Professional Solutions Europe, said: “Pepper’s investment in the new SRW-5500 further establishes HDCAM SR as the preferred post and mastering format for film and TV production."
(SP/GB)
VMI.TV Ltd

Top Related Stories
Click here for the latest broadcast news stories.

06/12/2007
Rainbow Post Purchase Sony SRW-5500 HDCAM SR Deck
Soho-based post-production house Rainbow Post have purchased a Sony SRW-5500 HDCAM SR deck to help with their ever-increasing HD workload. The new VTR
16/05/2011
HotCam Reports Boost In Alternative Formats Due To HDCAM SR Tape Shortage
Leading broadcast equipment rental company HotCam has added extra Panasonic HDX900 camera packages to its inventory after reporting a surge in demand
03/12/2009
Sony Announces Boost In European HDCAM SR Tape Sales
Sony Professional has announced significant momentum in sales of its HDCAM SR tapes in Europe. Since 2003, more than 250,000 tapes have been sold in E
02/12/2009
Sony Reveals HDCAM SR Strategy
Sony Professional unveiled a series of announcements for its HDCAM SR range at their Power of Images event at London's Gibson Hall. The company said t
24/04/2009
First Sony Camcorder Based On HDCAM SR Format In Focus
Sony is unveiling the next generation of digital 24P technology, the SRW-9000 HDCAM SR camcorder. Designed for television, commercial and motion pictu
17/09/2007
Sony's Latest Addition To HDCAM SR Line-Up
Sony has also further strengthened its HDCAM SR VTR range. As HD-based programme origination has become more commonplace, demand has steadily escalate
12/09/2005
ARRI makes major investment in Sony HDCAM SR High Definition equipment
Leading equipment manufacturer ARRI and its UK rental company, ARRI Media has made a major commitment to the top-end HDCAM SR High Definition (HD) pro
26/08/2005
Stanley Productions invest in HDCAM SR
Leading dubbing house and equipment dealer Stanley Productions, has invested in HDCAM SR dubbing facilities to cater to increasing demand for the top-
16/08/2005
Stanley Productions expands facilities with top-end HDCAM SR VTR
Leading dubbing house and equipment dealer Stanley Productions has invested in HDCAM SR dubbing facilities to cater for increasing demand for HD. Stan
24/11/2003
Discreet systems to support HDCAM-SR devices
Discreet are to work with Sony to deliver next generation HDTV production capabilities based on Sony’s new high-quality 4:4:4 RGB digital media device
24/04/2007
Sony Further Strengthens HDCAM Line-up At NAB '07 With HDW-790P Camcorder
New design builds upon the performance of the HDW-750P with new features from the top-end HDW-F900R. Building on the success of the HDW-750P, the indu
05/11/2004
root6 to host HDCAM seminar in Soho
On Thursday November 11 root6 are to host a seminar on ‘Managing HDCAM in Postproduction.’ Held in conjunction with Sony and Tektronix, the event will
20/06/2003
VMI to hold HDCAM event at Sound Nightclub
VMI Broadcast will be holding a HDCAM event at Sound Nightclub on Leicester Square on the 26th June 2003. The event will be free and will include spea
07/11/2017
Robust, Professional Multi-Format Recorders
JVC's range of SR-HD professional recorders offer a flexible way to record, copy and transfer content between a variety of different media formats. Th
11/07/2024
Telestream Appoints Sr. VP Of Sales And Global Channels For The Americas
Telestream has appointed Matthew Gharegozlou as Sr. Vice President of Sales and Global Channels for the Americas. Reporting to Bob Stankosh, EVP Globa