Rainbow Post Purchase Sony SRW-5500 HDCAM SR Deck

Soho-based post-production house Rainbow Post have purchased a Sony SRW-5500 HDCAM SR deck to help with their ever-increasing HD workload. The new VTR — Rainbow’s first HDCAM SR deck — can handle full 1080i, 1080P and 720P high-definition video playback and recording at a variety of frame rates, and offers up to 12 channels of 24-bit audio, allowing the creation of programmes with 5.1 surround sound. "We've been handling post-production of HD projects regularly for a few years, already have DVCPro HD and HDV decks, and have rented HDCAM SR hardware as required until now," said Rainbow Post Managing Director Nick Rogers, "Our HD workload now merits the full purchase of an HDCAM-SR deck."
Various format-conversion options are available for the SRW-5500, and Rainbow's deck is fully expanded, allowing them to convert programme material freely between 1280 x 720 and 1920 x 1080 resolutions for maximum compatibility with their clients' requirements. The machine room at Rainbow already features a Snell & Wilcox UKON universal format converter to handle the conversion of video from HD to SD (and vice versa, subject to the quality restrictions inherent in SD), from one frame rate to another (including 23.98fps) without changing the overall duration of programme material, and to create 'letterbox' versions of 16:9 anamorphic programme material, making Rainbow a one-stop shop for projects in all formats and frame rates in use internationally. In addition, Rainbow's well-equipped machine room (see picture) can deliver mastered programme material in a wide range of physical formats, including HDCAM-SR, HDCAM, DVCPRO HD and DigiBeta.
For more information:
www.rainbowpost.com
(DS)