Godman and Devilfish create 'Resident Evil' idents for Sci Fi

Devilfish and Godman have created the latest sponsorship idents for the Sci Fi channel, including opening credits and break bumpers.
The series of 3 x 15 second and 3 x 5 second spots will associate the long awaited new Nintendo game 'Resident Evil 4' with the channel’s prime time programmes.
The spots consist of a series of convincing eyewitness testimonies given by people who have come face to face with the horrors that reside in Resident Evil 4.
Great attention to detail has been paid by Godman director duo 'Albert' to make viewers feel intrigued and disturbed by the unsettling atmosphere in the spot. The use of Spanish (translated into subtitles) combined with a realistic documentary style provide the idents with a strange and oppressive character.
‘Albert’ said: “When we were coming up with the idea for these idents through devilfish, we wanted to make sure that we were treating gamers with respect and taking the game very seriously. We filmed in an abandoned wing of a Victorian hospital. We took each actor into a dingy room with a stained mattress and broken wheelchair and worked with them until they got into character.”
Glynn Ryland, Creative Director, Sci Fi said: "The excellent performances in Spanish helped give the spots the sense that we're in a netherworld somewhere between the game and reality."
Richard Holman, Creative Director at devilfish, said: “These spots take advantage of the format. Sponsorship idents, unlike conventional ads, allow us to create associations over time without necessarily being self-contained messages. The cumulative effect of these spots is extremely powerful.”
(GB)