MTV Networks chooses MSA

MTV Networks (MTVN) is engaging Management Science Associates (MSA) and its international arm MSA Focus to implement their industry-leading sales, traffic and billing systems.
After an extensive evaluation, MTVN selected MSA’s Gabriel for all of its US cable networks and MSA Focus’ Perspective for MTVN Latin America.
MTVN’s technology and business partnership with MSA Inc. and MSA Focus supports its global drive to improve operational effectiveness, enhance revenue and provide premium service. Included with its premium sales, traffic and billing functionality, Gabriel and Perspective provide complete automated management of media, promotions, strategic planning, presentation schedules, audit trails and rights management.
Gabriel meets the specific needs of cable television networks, and includes research, programming, inventory management, stewardship, and EDI. MTVN plans to have all of its ad-supported domestic networks running Gabriel by the end of 2004. The system is based in its Manhattan headquarters, supporting over 150 users and three regional offices.
MTVN’s executive vice president of ad sales operations, Sandy Toscano, said: “Gabriel’s scheduler not only provides MTVN with better-balanced schedules for our clients, but also a measurable increase in the efficient use of our inventory. MSA works very closely with us to define requirements, develop functionality, and implement software that will significantly improve the way we do business and benefit the whole broadcast industry.”
(GB)