Channel 4 Appoints ECD Of 4creative

Channel 4 has appointed Lynsey Atkin as Executive Creative Director (ECD) of its multi-award winning in-house agency, 4creative.

Lynsey replaces Alice Tonge who stepped down from her role this summer.

Reporting to new Chief Marketing Officer, Zaid Al-Qassab, who joined the broadcaster this month, Lynsey will lead 4creative’s vision to make risky, culturally potent, ground-breaking work, inspired by Channel 4’s unique remit across the network’s portfolio – and will significantly input into Channel 4’s brand vision and strategy.

Lynsey joins 4creative from Havas London where she was Creative Director and responsible for their Carling, Durex and Heathrow accounts and their award-winning Department for Education work. Previously she worked at Condé Nast Video as Head of Creative producing content platforms; at BBH as a creative strategist; as a designer for Neville Brody; and ran her own subculture publishing/printing house and editorial platform. Lynsey’s award-winning work includes the Department for Education’s Every Lesson Shapes A Life, The Guardian’s Three Little Pigs and Heathrow’s It’s A Wonderful Flight and Making It Home Makes It Christmas campaigns.

She said: "This opportunity is proper dream-job territory and I couldn’t be more excited to be joining the team at 4creative. It's somewhere with a mind-boggling legacy of great people and brilliant work; I can’t wait to get started and see what we can do next."