Channel Announce New Head Of 4creative

Channel 4 today announced it has appointed Alice Tonge as Head of 4creative, Channel 4's multi award winning in-house creative agency.

Reporting to Chief Marketing and Communications Officer Dan Brooke, Alice will lead 4creative in the production of ground-breaking, risky, culturally potent and innovative campaigns which are inspired by Channel 4's unique remit – and will significantly input into the Channel 4 brand vision and strategy.

Previously Alice was Head of Creative & Design at 4creative where she was responsible for Channel 4's iconic main channel rebrand in 2015 and the highly acclaimed, award-winning Rio Paralympics 2016 campaign We're the Superhumans for which she won two black D&AD pencils and a film Grand Prix at this year's Cannes Lions.

Dan Brooke, Chief Marketing and Communications Officer said: "Alice is creative leader of the highest potential and we are lucky to be able to promote such a class act into this vital role. Alice thinks differently and acts differently and her turn of the 4creative wheel will be different too. Bring it on!"

Alice Tonge, Head of 4creative added: "I'm super excited to be appointed in this position. I bloody love Channel 4 for all it represents; pushing boundaries, taking creative risks, celebrating diversity and challenging the status quo. It's a unique and special place to me which I've loved watching and helping grow over the years. I've already got my thinking cap on as to where we can take it next. I've got very big shoes to fill, so no pressure!"

Alice replaces Chris Bovill and John Allison who announced earlier this year that they were stepping down as Joint Heads of 4creative.