Rushes' Rocket create Joyrider Films identity

Rocket, Rushes new media department, have designed and developed the logo, DVD showreel, website and print requirements for new the commercial production outfit Joyrider Films, www.joyriderfilms.co.uk
The creative ideas for the website and DVD were based on imaginative journeys and are simple and functional but provide Joyrider Films with a strong identity.
All the animation was undertaken using Flash and After Effects and was designed by Matt Lawrence. Matt also undertook the authoring for both the website and DVD, while Costa Charitou designed all the print materials ranging from business cards, letterheads and labels.
Spencer Friend, Joyrider Films Managing Director, added: “I was really impressed from day one with the logo design which was beyond my expectations even in the initial pitch. Also I thought that Matt, the designer, came up with such a unique look for the DVD and web site environment that it was just perfect for the look and positioning of the company.”
(SP)