Smartclip Signs Exclusive Agreement With Livestation

A European specialist in video advertising, has signed an exclusive pan-European agreement with Livestation. The deal integrates the widest selection of news channel inventory from around the world into the Smartclip offering across Europe.
Livestation, the Hulu of live news, offers the world’s largest selection of news and brings together leading live news channels from around the world including CNN, BBC, Al Jazeera and CNBC. Most of the channels are available for free and can be viewed on a PC, mobile, tablet or connected TV. Livestation has official agreements with its content partners and works closely with news organisations to continuously develop the service.
Smartclip gives advertisers access to a premium selection of news channels, which registers more than 50 million streams per month in Europe. Smartclip will offer agencies and their advertisers access to premium news content across Europe. Through Smartclip's multi-platform technology advertisers will also be able to reach viewers on whichever platform they are consuming Livestation feeds be it Mobile, Tablets or CTV.
Jean Paul Wevers, Publisher Director of Smartclip UK, said: "We support Livestation primarily through our leading European position in online video advertising. Livestation has a quality premium content and through our work together we will be able to provide targeted advertising opportunities for brands and media agencies alike.”
Lippe Oosterhof, Chief Executive Officer of Livestation, added: “Live news is one of the most powerful content categories and Livestation has been very successful at attracting a large and premium audience. Our visitors are interested in following live news throughout the day and appreciate getting multiple points of view on a story. Livestation and its partners are excited about our new alliance with Smartclip to make this valuable audience available to advertisers.”
(BMcN)