Squarezero Signs Award-Winning Directing Duo

IVCA gold award-winning production company SquareZero has announced the signing of highly acclaimed directing duo ROJO, whose work commercials, short fiction, title sequences (for both TV and feature films) and music promos.
Established in 1996 and comprising Frenchman François Roland and American Joe Baar, the duo further bolsters SquareZero's roster of directing talent.
Their credits include commercials for brands such as Lynx, Tuborg, Compaq, Hugo Boss, Powerade and Renault, as well as music videos for international artists such as The Kills, Timo Maas and Starsailor.
The duo also specialists in motion design packages for television and have worked with some of the world's biggest broadcasters, including France 2, Eurosport, the BBC and Universal's murder mystery channel, 13th Street, for which they redesigned its entire on-air branding campaign in 2001.
Vicky Godfrey, Director and Partner, SquareZero, said: "In ROJO, we have secured one of the most creative and forward thinking directing partnerships in the business. François and Joe bring almost 15 years of collaborative directing experience to SquareZero and their signing not only adds to our existing group of directing talent, but further strengthens our position within the industry, for the production of music promos, title sequences and commercials."
ROJO added: "SquareZero has a reputation for being one of the most innovative and forward thinking production companies in the industry today. We are delighted to have the chance to work with the company on a number of exciting projects going forward and to further boost its high-quality output across a number of different genres."
SquareZero's roster also includes Najma Bhatti, who is behind some of the company's biggest projects, recent credits include directing a commercial for Bon Jovi's Greatest Hits album. SquareZero also represents Danann Breathnach, an award-winning director who specialises in short films, music promos and commercials.
SquareZero specialises in 3D production, live holograms, live action and animation music promos, and virtual reality technology. Recent credits include the 'Nothing is Impossible' holograms for the 20th Saatchi & Saatchi New Directors' showcase at Cannes Lions 2010. This received a Commendation at the IVCA LiveCom Awards, in the category for Innovation, earlier this month. The company was also commended for its work on the Abba World holograms, in the Entertainment Experience category.
(KMcA)