SquareZero Rocks For Charity

IVCA gold award-winning production company SquareZero has lent its holographic expertise to a very good cause - The Dallaglio Foundation's annual 8Rocks charity party.
The UK indie worked with Musion Systems to create a series of stunning 3D holograms of celebrities such as Alexandra Burke, Chris Evans, Gary Lineker and JLS - all encouraging the crowd to donate money to the evening's cause.
Using its expertise in live hologram production, SquareZero completed all post-production work on the holograms entirely free of charge as well as undertaking all animation at the event for the evening's numerous sponsors.
This event was held on November 12 at the elegant Battersea Evolution venue and raised £880,000 for Cancer Research UK - the highest fundraising total achieved at any event of its kind in support of the charity.
Vicky Godfrey, Partner, SquareZero, said: "We were delighted to offer our services to the event for no fee. 8Rocks was a great opportunity for the SquareZero team to use its talents in holographic creation for a very worthy cause, and we were glad to help make the night a huge success. We hope the guests enjoyed the holograms as much as we enjoyed creating them - and that they encouraged a little extra donation!"
The invitation-only bash was established by ex-England rugby star Lawrence Dallaglio following the loss of his mother to the disease in 2008. Over 600 guests from the world of sport, screen and entertainment were treated to a night filled with breathtaking entertainment and incredible fundraising achievements, culminating in the holographic performances from JLS and Alexandra Burke, before Alexandra herself appeared live on stage to sing three of her biggest hits.
SquareZero is one of the UK's most innovative production companies and specialises in 3D production, live holograms, live action and animation music promos, and virtual reality technology. Recent credits include the Nothing is Impossible holograms for the 20th Saatchi & Saatchi New Directors' Showcase at Cannes Lions 2010 and the Frank Sinatra Hologram for Simon Cowell's 50th birthday party.
(KMcA)