Geoff Mills To Head Up SGO UK Office To Promote Mistika

One of the leading European developers of high-end solutions for the post production and broadcast markets, SGO, has announced that established key industry figure, Geoff Mills has been appointed to head the new London-based company SGO UK.
He becomes Director of Sales and Operations.
Geoff Mills will already be known to many Quantel customers around the world, having worked at Quantel for nearly twenty-four years in a variety of capacities, including running Quantel's worldwide exhibitions team and being in charge of London post production sales for a number of years. Geoff brings with him a broad range of invaluable experience along with his passion and loyalty to provide excellent customer service on a personable level.
Geoff Mills said: "This is a very exciting opportunity for me to be part of the welcoming SGO family, directing a new venture. My priority is to significantly position SGO on the UK map and I feel I am well placed to head the UK operation at this time with the appropriate background and experience gained over the years. I am very dedicated to this industry and it is where I feel most comfortable, therefore it is going to be both fun and challenging to fulfil the goals ahead. My commitment to SGO is a long-term one and I am delighted to have this unique opportunity to drive a high-end product forward in one of the world's most progressive markets."
SGO's UK expansion has come about by responding to market demand for value added creative technology and responsive service bringing Mistika into the UK post production arena from Spain, where it is a well respected and widely established product. After various discussions between SGO and Geoff Mills over the past year, CEO at SGO, Miguel Angel Doncel, stated: "We approached Geoff as we knew he was industry savvy, high calibre and senior level, making him a natural choice for this demanding responsibility. Geoff will be playing an integral role in leveraging Mistika to become a well recognised product in the UK industry as well as leading the UK team. Geoff has the capacity to ensure that Mistika will no longer remain the UK industry's best-kept secret, thus developing its evolution into a sought after and compelling investment for UK post facilities and broadcasters. I think this appointment will be warmly welcomed by the UK post industry and we are honoured to have him on board."
Further information is available at: www.sgo.es.
(KMcA/BMcc)